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https://mikebifulco.com/newsletter/aesthetic-usability-effect · 4 Jun 2024
When building something new, what's more important: that it works, or that it looks good? The Aesthetic-Usability Effect says that users perceive more aesthetically pleasing designs as easier to use than less aesthetically pleasing designs.
https://mikebifulco.com/newsletter/unreasonable-hospitality-and-design · 9 Apr 2024
"Unreasonable Hospitality" by Will Guidara outlines how to making customers feel exceptionally special. Let's bring these hospitality principles to tech, by creating memorable experiences, and using hospitality to elevate customer satisfaction in product d...
https://mikebifulco.com/newsletter/gestalt-design-principles-for-developers · 13 Feb 2024
Ever felt that you've seen a design that just makes sense to you, but you couldn't quite put your finger on why? There's rules for that. Let's talk about Gestalt
https://mikebifulco.com/newsletter/build-measure-listen-rebuild · 22 Jan 2024
Building better products involves skills you won't learn in computer science school, or at a boot camp. Find success through testing, learning from real-world feedback, and adapting.
https://mikebifulco.com/newsletter/crowdsourcing-vs-user-research-ux · 5 Dec 2023
In product design, there's a critical difference between crowdsourcing ideas and feedback, and user research.
https://mikebifulco.com/newsletter/decoy-effect-and-your-brain · 7 Nov 2023
The Decoy Effect is a cognitive bias that causes people to have a strong preference between two options, when presented with a third option that is inferior to one of the original options.
https://mikebifulco.com/newsletter/data-driven-decisions-product-analytics · 4 Sep 2023
Learn how to escape common product development pitfalls using data-driven decisions. Read how Craftwork used analytics to optimize their user experience.
https://mikebifulco.com/newsletter/multitasking-and-product-design · 4 Jul 2023
Understand how multitasking affects your customers' memory, and improve your product design and engagement with cognitive psychology and the Zeigarnik effect.
https://mikebifulco.com/newsletter/intellectual-humility-and-how-to-be-wrong · 13 Jun 2023
How to use being wrong to improve UX and product design. Learn how to embrace mistakes and create better products for your users.
https://mikebifulco.com/newsletter/cognitive-load-ux-and-why-you-should-care · 6 Jun 2023
Cognitive load is a concept that is important to understand that is often overlooked, and has a huge impact on both UX and the lived experience of building your product.