An in-vehicle system comprises a sensor (14); a plurality of display devices; and a processor (101) configured to execute: estimating a first direction that is a direction in which a driver is focusing based on first data that is data acquired by the senso...

A heads-up display (HUD) system for a vehicle includes a HUD configured to project augmented reality (AR) graphics on a surface of the vehicle in an active field of view of the driver, a driver monitoring camera (DMC) configured to monitor a driver eye pos...